Course Detail
Marketing
Studying Marketing in secondary school benefits students by helping them develop communication, creativity, negotiation, customer-service, and entrepreneurial skills. It teaches them how businesses understand customers, promote products, set prices, and make sales. It also prepares students for future careers, business ownership, financial independence, and further studies in marketing, business, management, and related fields.
Modules
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Week 40 Integrated Marketing Project
25 Sep 2026 -
Week 39 Entrepreneurship and Marketing Plan
25 Sep 2026 -
Week 38 Marketing Ethics
25 Sep 2026 -
Week 37 Customer Relationship Management
25 Sep 2026 -
Week 36 Social Media Marketing
25 Sep 2026 -
Week 34 Retailing
25 Sep 2026 -
Week 33 Wholesaling
25 Sep 2026 -
Week 32 Channels of Distribution
25 Sep 2026 -
Week 31 Data Presentation and Interpretation
25 Sep 2026 -
Week 30 Primary and Secondary Data
25 Sep 2026 -
Week 29 Marketing Research Process
25 Sep 2026 -
Week 28 Marketing Research
25 Sep 2026 -
Week 27 Public Relations and Publicity
25 Sep 2026 -
Week 26 Personal Selling
25 Sep 2026 -
Week 25 Sales Promotion
25 Sep 2026 -
Week 23 Advertising
25 Sep 2026 -
Week 22 Promotion
25 Sep 2026 -
Week 21 Packaging and Labelling
25 Sep 2026 -
Week 20 Branding
25 Sep 2026 -
Week 19 Target Market and Positioning
25 Sep 2026 -
Week 18 Market Segmentation
25 Sep 2026 -
Week 17 Consumer Buying Decision Process
25 Sep 2026 -
Week 16 Consumer Behaviour
25 Sep 2026 -
Week 15 Factors Affecting Marketing Environment
25 Sep 2026 -
Week 14 Marketing Environment
25 Sep 2026 -
Week 13 Place/Distribution
25 Sep 2026 -
Week 12 Place/Distribution
25 Sep 2026 -
Week 11 Product Strategy
25 Sep 2026 -
Week 10 Marketing Mix
25 Sep 2026 -
Week 9 Goods and Services
25 Sep 2026 -
Week 8 Classification of Products
25 Sep 2026 -
Week 7 Comparison of Marketing Concepts
25 Sep 2026 -
Week 6 Marketing Concepts II
25 Sep 2026 -
Week 5 Marketing Concepts I
25 Sep 2026 -
Week 4 History of Marketing in Nigeria
25 Sep 2026 -
Week 3 Functions of Marketing
25 Sep 2026 -
Week 2 Marketing Terminology
25 Sep 2026 -
Week 1 Introduction to Marketing
25 Sep 2026
